Founded by two young computer engineers interested in fashion, it has a database with more than 3900 brands and 3900 stores and is the only free social networking website in Italy for finding brands and shops.

It's useful both to small boutiques and big department stores that want to appeal to new customers and, with the aid of ratings and comments, get feedback on the quality of their service.

ovojo looks for and inserts new brands and stores daily with help from users via their suggestions. It aims to branch out, including other Italian and European cities in the database.

Fashion Enthusiasts

• can easily find brands and stores near them
• are "protected" in online shopping: the ovojo database only contains verified stores
• have the opportunity to discover new shops
• share purchases with their friends
• are always updated on news and special offers of their favorite stores
• are always updated on the trendiest brands
• can discover new brands searching according to clothing tipology (streetwear, lingerie, luxury etc.)
• have the possibility to create a virtual shopping tour in cities included on ovojo (under construction)

Stores

• can reach the many users who visit our website daily
• have a better position in search engine results
• can reach international customers, thanks to the multilanguage user interface
• update users about special offers, events and new collections in their stores (Premium)
• use their store page as a miniwebsite, if they don't have one (Premium)

Brands

• appear in every store that sells them
• have a better position in search engine results
• can showcase their new collections by uploading photos
• can provide detailed information about their history and distribution

Premium Profile

Besides free services, we developed a Premium addition and now offer stores the opportunity to display extended shop information (photos, descriptions, logos) and to update their page with news, special offers, new collections and events.